Book Recommend:The Magic of “Free”

Novelist Joel D. Canfield notes some surprising results from the giveaway of his Irish mystery, Through the Fog.

He gives the book away as a bonus for signing up for his newsletter.

Now is the place where some writers start complaining that he’s lowering the value of his and other authors’ work.

But wait. What’s the real outcome? He’s sold more copies of his ebook.

Go figure.

Seriously, go figure. The outcomes can be counterintuitive.

If you’re starting from scratch, building an audience, trying to get out the word that you’ve got good stories to tell, free might be one tool to make it happen.

Or at least to test.

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