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Book Review : Technology at the service of the internal public

 

Posted on Feb 17, 2017, by summers

Organizations are increasingly aware of the importance of the internal public as a partner in achieving results and, consequently, in their success in the market. For this partnership to be implemented, this public needs to be well informed (in fact, the first to be informed) about the issues surrounding their workplace, as they are also a multiplying public and spokesperson for the company in the environment external.

Communication technologies become strategic tools in the dissemination of information, in the integration and enhancement of employees, who also influence the company’s decisions and are affected by these decisions, that is, they are stakeholders.

The internet is a worldwide phenomenon; of that, we have no doubt. This very important tool for communication could not be out of reach of the internal public. For this, there is the intranet, a virtual network aimed at members of an organization, company, or institution, in a restricted way. For access to the internal network, the user needs to be registered.

Information, via an intranet, is transmitted quickly, effectively, and at a reduced cost, optimizing work time. Thus, all employees are informed of the facts involving the organization and its internal and external activities, as well as information that is of personal interest, such as courses and training, lectures, benefits offered by the company, educational materials, among others. Publications and documents, previously printed, migrate to electronic format, in order to disseminate official information, avoiding noise and rumors.

See an illustration of how the intranet can integrate departments, disseminate and exchange information:
The internal network also allows the organization to be closer to employees, even virtually, as it allows the exchange of information, via email or chats, and virtual meetings to be conducted in real-time, increasing the participation of these employees in routine matters or even for clarification in face of a more complex or controversial situation. With this, the internal public feels valued, as part of the organization, “wearing their shirt” and increasingly collaborating for the company’s growth, through active participation.

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