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Book Review

Incognito The Secret Lives of the Brain 1

Book Review: Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

What is the book Thank You for Arguing about? In ancient time, rhetoric art was considered a necessary skill for the leader. It was one of the most crucial learning subjects back then. According to Heinrichs, the first democracy in the world was created with the help of rhetoric. Rhetoric art was a source of …

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Incognito The Secret Lives of the Brain 2

Book Review: Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

What is the book Irresistible about? Adam Alter describes one of the dark sides of the technological revolution that led to the emergence of new forms of dependent behaviour. We are accustomed to using all sorts of gadgets; we communicate in social networks even on the way to work; we do not imagine life without …

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Incognito The Secret Lives of the Brain

Book Review: Incognito:The Secret Lives of the Brain

What is the book Incognito about? Every person knows everything about himself. We are sure that we can orient in the world around us in a proper way, make decisions freely, think clearly and evaluate things reasonably. But is it actually so? David Eagleman studies this question in his book. He concludes that a thing, …

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Book Review UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship

What is the book; Unscripted about? MJ DeMarco is a businessman who became a millionaire in his youth. In spite of his higher education, he decided not to waste his time on building a hierarchical ladder in the prestigious corporations, which were so popular among his fellow students. He had lower-paid part-time jobs, instead of …

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Book review Hit Makers: The Science of Popularity in an Age of Distraction

What is the book Hit Makers about? Journalist Derek Thompson has committed himself to an ambitious task to write a book that would explain the tastes of many people, who determine the success or the failure of a product, be it a song, a painting, or a film. Commercially successful products and ideas that are …

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Book review Perennial Seller: The Art of Making and Marketing Work that Lasts

What is the book Perennial Seller about? What is the aspiration of creative people, to whom belong, musicians, composers, artists, many entrepreneurs – all who are involved in doing something? Is it only the self-expression and temporal attention of the audience? The reasons that involve ambitious people to get down to business chosen, can be …

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